LUMIQ Partners with a Leading Life Insurer to Reimagine Campaign Management with GenAI
As India’s insurance sector expands rapidly, driven by digital adoption and a growing demand for personalized experiences, insurers face the challenge of managing vast marketing assets while meeting customer expectations.
To address these needs, a leading life insurance provider turned to LUMIQ for a solution that would optimize campaign management and deliver hyper-personalized content to their 30 Million+ customers.
The Challenge
This prominent life insurer, with a repository of over 1,000 marketing images, found it increasingly difficult to manually select assets for each campaign. The process was time-consuming and limited the ability to offer individualized customer experiences. They needed an automated system that could intelligently select images and generate personalized captions, all in line with the company's brand guidelines.
The Solution
LUMIQ introduced an advanced Generative AI solution to transform the insurer's campaign management. Leveraging customer data, such as age, gender, and location, the solution automates image selection and provides tailored captions for each campaign. This intuitive system enables marketers to input customer and product details using Natural Language prompts, quickly identifying the most relevant images.
In addition, a language model generates captions that align with brand messaging, making each campaign more relevant and impactful.
Leveraging AWS Technology
Built on native AWS services and deployed within the insurer’s AWS infrastructure, this Generative AI solution includes:
- Sagemaker Jumpstart: Deploys the Llama 2 – 13B Language Model
- Amazon Textract: Extracts and interprets text within images
- Gen AI Captioning Model: An open-source model creates captions for each image
- Amazon Kendra: Matches customer attributes with relevant captions
- AWS S3: Stores generated content and captions
For enhanced security and seamless operation, AWS Cognito, KMS, and CloudWatch provide authentication, encryption, and monitoring.
Key Outcomes
With LUMIQ’s AI-driven solution, the insurer achieved substantial improvements in campaign performance, including:
- Significant Cost Savings
- Higher Customer Satisfaction (CSAT) and Net Promoter Score (NPS)
- Improved Return on Investment (ROI)
- Greater Customer Engagement
Ready to Transform Your Campaigns?
Is your organization ready to elevate its customer engagement? Discover how LUMIQ’s Generative AI solutions can drive impactful results. Learn more at www.lumiq.ai.